An Experiential Storytelling Exercise
"Kill the Company" is an experiential group exercise focused on creating formidable, imposing competitors for OLX's businesses. By co-creating a set of well capitalized, technology-enabled, deeply talented companies in your competitive space, the exercise prompts teams to not only stretch their conception of the possible, but react to the forces shaping their clients & markets.
CONCEIVE & STRATEGIZE
Imagine your most fearsome competitors, unconstrained by the limits placed on today's incumbents. Design their marketing and growth strategies, including their go-to-market approaches and value propositions.
CONVEY & CONNECT
Shape their stories, how they capture the imaginations and loyalty of their customers, investors & other stakeholders. Find the storytelling elements that resonate most with key audiences.
REINVENT & REFOCUS
Redesign your current firm to effectively respond to these challengers. Re-imagine how your company thrives in this future environment.
The OLX Company Killers
Company 1: Technology play
[Large Tech Firm (Google?) aggressively builds new vertical through deployment of powerful proprietary technology (AI?) ?]
Company 2: Talent play
[Top VC fund (Index?) builds greenfield new competitor, hires 10 talented industry leaders & commits major funding]
Company 3: Investment Play
[PE firm (Permira?) and sovereign wealth fund (ADIA?) invest major €€€ to stand up new competitor at scale]